Upload a Google Ads CSV, spreadsheet, or report screenshot. Okou finds efficiency gaps and separates export-backed findings from live-account checks. No connector is required.
A Google Ads report analyzer recomputes key ratios, compares rows within one reporting window, and ranks the largest financial gaps.
Without a connector, Okou cannot verify live settings, attribution, change history, tags, or billing. Those remain explicit follow-up checks.
Coverage follows the rows and columns in the export.
Compare spend, conversions, CPA, value, and ROAS by period.
Rank costly zero-conversion queries for negative-keyword review.
Flag suspicious actions and the live checks they require.
Turn the largest gaps into a review queue, not automatic changes.
Apply the same checks to authorized live data while keeping changes reviewable.
Three analyses built from a clearly labelled fictional Google Ads export, demonstrating the decisions an upload can support and the settings it cannot verify without live account access.
A four-campaign triage that recalculates CPA and ROAS, ranks the two largest efficiency gaps, and avoids presenting a sample threshold as a universal benchmark.
A search-term review that groups costly zero-conversion queries into themes and turns them into negative-keyword questions rather than automatic account changes.
A conversion-action review that flags a suspicious primary soft event and lists the tag, attribution, and account checks an export cannot settle.
Connect Google Ads when this analysis needs recurring live data and reviewed changes.
Google Ads
Google Sheets
Notion
SlackConnect the apps that contain the latest source material. Reuse the steps as a workflow. Add an automation only when the workflow should start from a trigger or schedule.
No. Upload an export. Connect Google Ads only for recurring live-data workflows or authorized changes.
It ranks costly rows with weak reported outcomes. Attribution, lag, targets, and account context still determine whether spend is waste.
No. Tag firing, attribution, primary-action settings, and duplicate implementation require live account or analytics access.
No. Account changes require an authorized Google Ads connector and explicit approval rules.
Okou also has the ROAS calculator and the AI dashboard builder.
Connect Google Ads when this analysis needs recurring live data and reviewed changes.