Google Ads report analyzer

Upload a Google Ads CSV, spreadsheet, or report screenshot. Okou finds efficiency gaps and separates export-backed findings from live-account checks. No connector is required.

Add the Google Ads report you want analyzed

No connector required. Upload the export after sign-in; the result reflects only the supplied reporting window and columns.Analyze the report
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What is a Google Ads report analyzer?

A Google Ads report analyzer recomputes key ratios, compares rows within one reporting window, and ranks the largest financial gaps.

Without a connector, Okou cannot verify live settings, attribution, change history, tags, or billing. Those remain explicit follow-up checks.

Exported rows → metric checks → spend priorities → live-account questions01Exported rows02metric checks03spend priorities04live-account questions

What can a Google Ads report analysis cover?

Coverage follows the rows and columns in the export.

  • Campaign efficiency

    Compare spend, conversions, CPA, value, and ROAS by period.

  • Search-term waste

    Rank costly zero-conversion queries for negative-keyword review.

  • Conversion-action hygiene

    Flag suspicious actions and the live checks they require.

  • Budget-priority questions

    Turn the largest gaps into a review queue, not automatic changes.

How an exported report becomes a weekly Ads review

Apply the same checks to authorized live data while keeping changes reviewable.

Weekly paid ads optimization
How an exported report becomes a weekly Ads review01What is aGoogle Adsreportanalyzer?02How an exportedreport becomesa weekly Adsreview03Weekly paid adsoptimization

Google Ads report analyzer examples

Three analyses built from a clearly labelled fictional Google Ads export, demonstrating the decisions an upload can support and the settings it cannot verify without live account access.

Generated with Okou

$26,270 of Spend Sits Below the Working Efficiency Band

A four-campaign triage that recalculates CPA and ROAS, ranks the two largest efficiency gaps, and avoids presenting a sample threshold as a universal benchmark.

Generated with Okou

Five Okou-Conversion Queries Account for $3,420

A search-term review that groups costly zero-conversion queries into themes and turns them into negative-keyword questions rather than automatic account changes.

Generated with Okou

A Primary Page-View Action Can Steer Bidding Toward the Wrong Event

A conversion-action review that flags a suspicious primary soft event and lists the tag, attribution, and account checks an export cannot settle.

Mejores resultados con conectores

Connect Google Ads when this analysis needs recurring live data and reviewed changes.

Conectores útiles

  • Google Ads
  • Google Sheets
  • Notion
  • Slack

Weekly paid ads optimization

Conecta las aplicaciones donde está el material de origen más reciente. Reutiliza los pasos como un flujo de trabajo. Añade una automatización solo cuando el flujo deba arrancar por un disparador o un horario.

Ver ejemplo de flujo de trabajoVer ejemplos de flujos de trabajo

Google Ads report analyzer FAQs

Do I need to connect my Google Ads account?

No. Upload an export. Connect Google Ads only for recurring live-data workflows or authorized changes.

Can it find wasted spend?

It ranks costly rows with weak reported outcomes. Attribution, lag, targets, and account context still determine whether spend is waste.

Can it verify that conversion tracking is configured correctly?

No. Tag firing, attribution, primary-action settings, and duplicate implementation require live account or analytics access.

Will it change bids, budgets, or negative keywords?

No. Account changes require an authorized Google Ads connector and explicit approval rules.

Okou también tiene: calculadora de ROAS y creador de paneles con IA.

Run the same Ads review every week

Connect Google Ads when this analysis needs recurring live data and reviewed changes.

Automate the Ads review